Healthcare organizations must continually make adjustments to maintain optimal function A number of different techniques can be used to determine where adjustments need to be made. One essential technique involves a discussion of an organization’s strengths, weaknesses, opportunities, and threats, commonly called SWOT analysis. SWOT analysis has been used extensively in other industries but has not been widely used in health care.
SWOT analysis is a precursor to strategic planning and is performed by a panel of experts who can assess the organization from a critical perspective This panel could comprise senior leaders, board members, employees, medical staff, patients, community leaders, and technical experts. Panel members base their assessments on utilization rates, outcome measures, patient satisfaction statistics, organizational performance measures, and financial status. While based on data and facts, the conclusions drawn from
SWOT analysis are an expert opinion of the panel.